BreastScreen "reorient health services"

Hi all, the trials are over and I hope everyone got through unscathed. The question on plyometrics was tough, but the same for everyone. More to come on that.

I just saw an interesting news item about BreastScreen opening a new branch behind the lingerie section of Myer at Parramatta.

I know, you're wondering why your ageing teacher is interested in lingerie. Well, truth be known, it is the great example of "Reorienting Health Services" that I'm interested in.

Moving a health service like breastscreen mamograms to a discrete area in a retail store frequented by middle aged women is a master stroke! It makes the service more intimate, convenient and accessible. That is exactly what the Ottawa Charter means in this Action Area. Breastscreen is taking its service right to the people who can most benefit from its preventative role and is making its service easier to use. It is likely to reach more women as a result.

Check the link on the list.